Banking Analytics
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Customer/marketing – who’s best customer, customer profitability, customer risk, profiling and segmentation (who are your customers, how do you group, what is each group KBF’s (key buying factors) and therefore what bundle of benefits are important to them and also what marketing message works for them), how to tailor your companies for them. What interactions are important amongst the customer group (how do your customers interact, how does the household interact to affect your products/services)

Accounting – Business line profitability (indirect lending, direct lending, consumer lending, , bank branch profitability, ATM profitability, Recasting issues – re-categorizing financial / general ledger information into a truer economic snapshot of performance, money laundering checks, patriot act compliance, FTE productivity and performance reviews.

Credit Analysis – Creditworthiness modeling

Risk Management – real time fraud detection

1. Manage risk. A key differentiator for banks is the ability to assess and manage risk more effectively than the competition. SAS offers a variety of solutions to support the successful management of all relevant risk types. SAS Risk Management for Banking provides a consistent, coherent approach to managing credit, market and operational risk throughout the enterprise while maintaining Basel II compliance. From the customer side, SAS Credit Scoring for Banking helps you perform application and behavioral scoring to assess the credit worthiness of customers. SAS Anti-Money Laundering lets you easily uncover suspicious financial activity within your organization, thus reducing fraud and adhering to strict regulations.

2. Increase customer profitability. SAS' unmatched analytical power combined with knowledge of banking-specific CRM challenges empowers you to execute a comprehensive CRM strategy. SAS Customer Retention for Banking helps you determine the likelihood of customer attrition, as well as which customers are worth targeting for retention campaigns. SAS Marketing Automation for Banking combines SAS' analytics with powerful campaign management functionality to help you drive more effective, efficient marketing campaigns.

3. Improve operational efficiency. SAS also offers solutions to help you efficiently manage your key internal processes. SAS Human Capital Management delivers insights that enable you to plan and implement effective human capital strategies to derive the most value from employees and intermediaries. SAS IT Management Solutions let you go beyond traditional IT performance management and leverage the full potential of each IT resource across the enterprise. SAS Financial Management Solutions provide budgeting, planning, consolidation and reporting capabilities that help you improve financial decision making and optimize financial performance in every corner of your organization.

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