One-to-One Marketing Services
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One-to-One (1:1) Marketing and Personalization Solutions
The concept of One-to-One Marketing is that a message fully customized to your prospect will greatly increase your success. Producing marketing collateral and other direct marketing pieces with variable database printing will enable you to take advantage of this powerful marketing method. Appian Analytics provides software and consulting services to enable you to fully customize your marketing collateral to each individual customer.

Produce Rich Content with Variable Data Printing:
Variable data printing services and custom software from Appian Analytics will allow you to do more than just customize the marketing message to each customer. Integrate customer specific data, graphs, tables, charts, and other graphics into your marketing piece. By leveraging the power of automated graphics generation, you will be able to provide your prospects with a rich assortment of information and powerful graphics that will greatly increase the interest of your prospects.

Increase Sales and Return on Investment with One-to-One Marketing:
By leveraging the power of one-to-one marketing, you will be able to fully customize your marketing messages to each and every customer. This will increase the success of getting your marketing piece past the gatekeeper and in front of your prospect. As a result, your response rates will increase dramatically, your sales will increase, and your return on investment (ROI) in marketing will increase.

One-to-One Marketing Ideas:

• Share data about the prospect’s competitors or marketplace
• Quantify the ROI, cost savings, or quality improvement opportunity from your product or service
• Illustrate the savings achieved by using your product versus a competitor
• Demonstrate knowledge of the prospect, their market and the unique situation the prospect faces
• Apply performance data about your product to what you know about the prospect and graphically illustrate the positive impact

One-to-One Marketing Examples using Variable Data Printing:
Imagine sending each sales prospect a separate, targeted, graphical collateral piece that is fully customized. You can do this with variable data printing software and services from Appian Analytics. The following examples illustrate a wide range of fully customized marketing collateral items.

Mortgage Refinancing Graphical Analysis - This customized marketing piece provides a full analysis of the prospects current mortgage cost and highlights the savings from refinancing. It is produced by integrating customized data about mortgages that is publicly available. This data generates the graphs and tables contained in the piece. Of course, the contact information as well as the proper sales person is also merged properly into the document.

Business Consulting Teaser - Professional service firms can entice customers to consider a consulting project by sharing some relevant business information with prospects. This information might have to do with the product or service being offered. In this example, a management consulting firm provides valuable data about the prospects market.

Benchmarking Analysis - In this example, an operations benchmarking firm shares highly relevant data about the business of the prospect. Leveraging the firm’s proprietary database accumulated through its work in operations improvement, this marketing piece provides information that would be highly valued by the prospect. As a result, this piece of marketing collateral is sure to get past any gatekeeper and make its way right to the prospect’s desk.

One-to-One Marketing Consulting Services:
Don't waste any more time and money on mass mailings that yield very little results. Appian Analytics can integrate your customer, CRM, and other databases into your marketing collateral. Call now and begin to realize your marketing potential with one-to-one, targeted marketing capabilities. Appian Analytics has experts on staff who can help you produce highly targeted marketing collateral and mail pieces.

Stop wasting time on data and focus on your business!
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