Database Publishing
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Database Publishing:
Organizations are finding the need to provide highly targeted information very quickly to customers, suppliers, and employees. For best results, this targeted information needs to be customized as much as possible for each individual or customer segment. The information itself might take the form of catalogs, manuals, price lists, reports, or other formats.

Database Publishing Examples:
Product Catalogs	Technical Manuals	Customer Statements
Membership Directories	Parts Catalogs	Spec/Data Sheet
1:1 Marketing Collateral	Documents	Price Lists
Sales Quotations	Advanced Mail Merge	Business Reports

Personalized Documents:
By using database publishing, an organization can create highly personalized documents quickly and efficiently. Database publishing provides the ability to automatically generate these documents using computer databases and programmed documents or templates. A software or outsourced service solution will decrease your cost, increase your productivity, and allow you to focus more on your core business. What's more, human errors will be eliminated which will increase your quality, consistency and customer service.

Automated Database Publishing Benefits:

1. Assemble and produce virtually any document automatically
2. Increase productivity by replacing manual production processes with automation
3. Generate a high volume of customized documents automatically
4. Provide the most recent information to your customers, suppliers and employees
5. Ensure up-to-date product specifications and serial numbers
6. Maximize revenue with your most recent pricing available
7. Improve the consistency, look and feel of your documents
8. Eliminate errors and maximize quality
9. Automatically publish across a wide range of formats including web, paper, email, FTP, etc.

Automated Database Publishing Applications:

Product Catalogs - Product and parts catalogs often contain text integrated with photographs, illustrations, part numbers, and product attributes. Production of these catalogs is often time consuming due to the heavy content. Database publishing allows you to produce your catalog faster and easier. It will ensure that the most up-to-date information, technical specifications, and pricing is available to your customers, suppliers and employees.

Membership Directories - Automate the production of documents that change continuously such as membership lists. With database publishing, you can integrate photographs, text, membership information, phone number and other contact information.

1:1 Marketing Collateral - Increase the success of your direct marketing collateral by personalizing each piece. Leverage the power of "One-to-One" marketing by automatically producing a marketing piece that is customized to each customer or sales prospect. Fully customized direct mail and other marketing collateral will increase the success of your marketing campaigns, increase your sales and increase your return on investment (ROI).

Technical Manuals - The ability to update your customers with changes in technical specifications in your documentation will enhance your customer service and value. Use database publishing to regularly update technical information such as product specifications, part numbers, diagrams, photographs and more.

Customer Statements - Generate rich customer statements that provide valuable information and are anticipated by your customers. With a Data Publishing solution from Appian Analytics, you can provide statements with integrated graphs, tables, charts, diagrams and even maps. This information will transform your standard customer statement into a highly valuable document that will set you apart from the competition.

Mail and Fax Merge - You can automatically create advanced mail or fax merge documents that contain detailed graphics, text, and other information.
Investment Research - Automate investment document assembly containing financial information, stock price charts and other data. Integrate all company financial data, stock price history, other analysis and text.

Business Reports - Distribute important, customized business information to the users who need it most. Use database publishing to automate production of market research studies and syndicated reports, management consulting presentations, quarterly reviews, benchmarking analyses, operating unit appraisals, business division reviews, franchise reports, and branch market studies.

How Does Database Publishing Work?
Your database, text, images and other media are processed by a software application that interprets and organizes the data. This data is then passed to an engine that integrates your data according to format, layout, and other rules that control the proper placement in the document. Formatting such as line breaks, page breaks, images, headers, and footnotes are dynamically managed and placed in the proper location. This fully automated process builds your document pages rapidly, completely, and accurately.

Database Publishing Overview:

Database Publishing Features:

• Document Assembly - Automatically build and assemble documents and document packages
• Integrate Graphics and Text - Position graphics and text properly
• Footnote Placement - Place footnotes at the bottom of pages or at the end of the document
• Dynamically Create Graphs, Table, Charts and Diagrams - Automate the creation of virtually any type of graph, chart, diagram, table or map
• Automatically Generated Text - You can even automate the generation of text that describes or annotates the data and other information in your database
• Table Formatting - Advanced table formatting capabilities directly generated from the data in your database
• Summary Calculations - Automate totals, averages and other summaries in the documents you generate
• Cross Reference - Accumulate totals, averages and other summaries in the documents you generate
• Table of Contents - Automate the production of the table of contents in your document
• Insert Hypertext Links - Insert proper hypertext links in documents automatically. For electronically distributed documents, these hypertext links will be active
• Publish Documents to the Web - Automatically publish your customized documents to web/html, PDF, GIF/TIFF and other internet friendly electronic formats
• Generate Transportable Documents - Publish your documents in XML, HTML or SGML
  

Cross Media Publishing:
The document itself can be created and output to a very wide variety of media formats. The final formats you choose may depend on your needs as well as internal software requirements. Popular formats include:

How Are We Different?

1. We build more than a simple 'template' with locations where text, graphics and numeric items should be placed. With Appian Analytics Database Publishing services, you have more control over precise placement of objects on the page
2. 
   We can dynamically graphs, tables, charts and diagrams rather than just 'inserting' these items into your document in the proper 'template' location
3. 
   Organizations have complex and varied database publishing needs that often cannot be solved with standard off-the-shelf database publishing solutions. Appian analytics can provide cost effective outsourced database publishing services or develop a custom software application that will get the job done right
   

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