Database Marketing
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Full Service Database Marketing Solutions

Businesses today are being pushed to the limit to achieve peak performance and profitability. To meet ever higher performance goals they must excel at extracting maximum value from their information systems. This is especially true with customer and prospect related data.

In this environment, a “one size fits all” database marketing solution rarely meets the needs of diverse customers who must extract maximum value from customers. Appian Analytics provides a comprehensive solution that integrates our deep industry and marketing domain experience as well as our unmatched technical skills. Our services in outsourced database marketing and database management will enable you to stay focused on your business while handing off one or more key database processes to experts who are completely focused on these tasks.

Maximize your database’s marketing potential by leveraging:

1. Marketing Tactics and Strategy Leaders – Work with leaders in database marketing theory and practice who will help you target your direct marketing, tailor your marketing programs, use integrated data models and leverage business analytics to maximize the value of each customer.
2. Campaign Management – Our experts provide guidance and advice to help you successfully use your customer data to excel in your marketing activities. Appian Analytics will also measure, monitor and forecast your campaign results.
3. Advanced Marketing Analytics – Advanced computer modeling capability that will enable you to measure your marketing dollar return, segment your customer base, analyze customer profitability, and measure lifetime customer value--enabling you to predict campaign response rates, perform back end analysis of campaigns, and predict success of future marketing activities.
4. Database Management and Hosting – Leverage sophisticated data warehousing technology for properly designing your marketing database system for maximum information value as well as retrieval performance.
5. Data Processing, List Cleaning, and Management – Appian Analytics provides back end database processing services for some of America’s largest companies. We specialize in highly automated data processing services for large, complex, and cost-conscious customers. Hand off the tedious tasks involved in continuously cleaning, processing, integrating, and enriching your data and mailing lists.
6. Online, Web-Based Database Access – Secure, distributed online access to your integrated marketing information set is critical to your success in marketing operations, planning, and strategy. Our system provides a comprehensive view of your integrated marketing data. You have one-click access to key reports, charts, and customer or prospect lists directly from your desktop. See a few samples:
   

   Record Detail	Add a New Record
   View as Pie Chart	View as Column Chart
   View Detail as Pie Chart	View as Pipe Chart

7. Data Enhancement/Append – Critical to your ability to maximize the value of your marketing data is the ability to enhance its value by linking in valuable 3d party information about your contacts. This type of information systems includes: Claritas's PRIZM, CACI's ACORN, and Equifax's MicroVision.
8. Data mining/unsupervised learning – Leverage advanced capabilities in mining your data for patterns and opportunities that are not directly apparent in traditional analysis. With advanced statistical methods you can uncover information about your customers that you would not have even thought to ask.

Use your cleansed and enriched marketing database to execute powerful marketing strategies

Potential Data Sources for Successful Database Marketing:

• Customer Relationship Management (CRM)
• Sales performance, point of sale (POS), and cash register transactions
• Website log files and ecommerce transactions
• Mailing and prospect lists
• Loyalty program information
• Promotion history
• Data enhancement sources such as Claritas, Equifax, D&B, and more (geodemographic segmentation systems)

Stop wasting time on data and focus on your business!
Outsourcing to Appian Analytics is a snap