NEWS > Appian Analytics 2004 > One-to-One Marketing Services Announcement


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One-to-One Marketing Services Announcement
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2/9/04 - Appian Analytics Announces One-to-One Marketing Services and Custom Software
 
 

Today Appian Analytics, a leading provider of data services and custom software development, announced the kick-off of a specialized service line with One-to-One Marketing consulting and Custom Software.

"One-to-One Marketing solutions promise the epitome in marketing effectiveness and return on marketing dollars. With One-to-One Marketing solutions leveraging variable data publishing, clients can custom tailor their marketing messages, collateral, and other pieces to each individual customer or customer segment. By leveraging the power of automated variable data or information printing, clients can very efficiently produce highly relevant messages for their prospects. Most importantly, these fully customized marketing messages prove to enhance response rates, increase sales, and maximize the return on marketing dollars.”

Appian Analytics provides a superior One-to-One Marketing service or software solution by solving many of the challenges that competitors lack:

  1. Appian Analytics has great expertise in Database Publishing and Variable Data Printing. We provide clients with the ability to have complete control over the exact placement of objects in each piece.
     
  2. Appian Analytics can dynamically create graphs, tables, charts, and diagrams rather than just "inserting" these items into your document in the proper "template" location.
     
  3. Appian Analytics has thorough expertise in data-intensive software and services. This includes data processing, database conversion, database publishing, and report automation. Leveraging Appian Analytics for your One-to-One Marketing needs will ensure success and maximize your investment.

For more information about One-to-One Marketing Services please see our One-to-One Marketing section of the website or contact our Sales Department.

About Appian Analytics:
Appian Analytics, headquartered in San Ramon, CA, is an analytic service bureau that provides specialized services and software to solve challenging data projects. Appian Analytics assists clients with building business intelligence applications, performing statistical analysis, processing large data sets, hosting databases, enhancing data, and developing custom analysis and statistics software.

Analysts and software engineers are specialists in data analysis, OLAP, statistical analysis, data processing, database automation, and automated reporting. Technical experience and solutions are provided using the best tool for job and include: Microsoft OLAP and SQL, SAS, SPSS, Visual Basic, Access, Excel, Commercial Off the Shelf (COTS) Business Intelligence Software, and more.

For more information visit our Solutions section.

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